We have been very happy to study this
market as students usually study big brands such as Nespresso, Apple or
Microsoft, but in fact, the tea market is a very interesting one. It is growing
every year and has more and more consumers. Even if tea has been commercialized for
many many years, this market is nowadays trendy and glamorous. But not many
brands are new, they have all started a long time ago, and are renewing their
image to match today’s targets.
In some countries, tea is a religion, a
tradition, or a ritual, but in France tea is trendy. People are consuming it
for its healthy values. After some studies, we have discovered that French
people are keen of strong flavoured teas, fruity teas and black teas. However, our
English neighbours prefer classic English breakfast tea with milk.
It has been rewarding to analyse tea VS
coffee markets, as they are the most consumed hot beverages in the world. And
we have seen that it is two very different markets, although they are continuously
competing each other.
Some new trends are emerging from tea
brands and for sure, we could do this same study in a few years and we would
have lots of evolutions to talk about.
Thank you for reading us!
To be continued…
