To keep attracting a target market that are women,
30-45, CPS ++, actively social with a busy lifestyle and concerned by their
health and style that is important in the urban cities they live in, Kusmi
creates new “teas” that match the trend.
They adapt their products to the trends. For example,
they are well known for their “Detox” tea that especially attracts customers
that are concerned by their health and their weight. Kusmi sells “well-being”
tea, “sweet love” tea, “boost” tea and “cool” tea. So when you buy tea, do you
get these attributes? Does drinking a “cool” tea make you “cool”? The naming
seems to be working very well because those teas are among their “best-sellers”.
On the same trend, they recently unveiled the first BB
tea. BB (Blemish Balm) creams are fast growing products in the beauty industry.
Surfing on this hot trend, they created a BB (Beauty Beverage) tea that has
that will give you a beautiful skin. Really? It’s very intelligent to surf on
this trend, it’s a product that responds to almost all women’s desire which is
to “have a beautiful skin”. Well isn’t that a magical product?
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