Four main companies are composing the French large
retailer:
- Unilever (1st, 42% of the market
share with Lipton and the Elephant)
- Twinings (2nd 22% of the market share)
- Distributors' brands (3rd)
- Tetley
We shouldn’t forget about Kusmi tea present in Monoprix,
the most expensive and premium store.
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| Market share evolution |
The tea market in large retailer is segmented in 5
types: Cold, perfume, standard, origin, and green tea. The origin tea is the
bigger in value, and then the green tea. Lipton yellow tea is the most sold.
Tea is still progressing, People buy more and more
tea, they like having various taste at home. The volume growth is carried by origin
tea (+2%), only cold tea in going down.
 |
| Value weight |
Most of the sold teas are tea bags. There is a new
innovation the pyramidal tea bag which allows the tea to have more space to
infuse.
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