Compare Tea Brands: How French people drink tea?

Looking at some statistics on the web, we can say that Tea is nowadays a trendy drink, well known for it's detox values. Tea is becoming the new coffee, and new specialized stores are emerging from it.

With my teammates, we have decided to elaborate a survey in order to understand how people are consuming tea in France. Is it allocated to a special moment, is it a drink to consume with food, what is the profile of a proper tea consumer? All those questions that I am going to treat in this article.

First of all, women are the one that are consuming tea the most, and it has been well verified in our survey. Indeed, among all surveyed women 87% are drinking tea against 50% of the men.

We were impressed to see that a third of the people surveyed assimilate tea as a moment of the day more than as a simple drink. In fact, like our English neighbours “Tea time” is an important habit in France, 61% of respondents are drinking tea for the “goûter”.

Even if French and English people are drinking tea at the same moment of the day they are certainly not drinking it the same way. In England how to make a proper tea is a religion. The humorist Doc Brown even wrote the song “my proper tea” to make fun of how important it is for them. 62% of French people surveyed are drinking their tea without adding anything else, although more than 50% of English people are adding milk and a third of them are also adding sugar. In the same way there is a big debate in England on how to add those elements in the tea. Do we put milk before water, do we put sugar after milk and water, etc. It has, at the contrary no importance for French people.

Regarding brand awareness, French and English people have very different brand preferences. While 88% of French people surveyed are drinking Lipton and Twinings teas, English people are most of the time buying Yorkshire teas.

Even if specialized brands are promoting brew tea without bags, tea bags own still a very strong market share. But we can notice an emerging consumption of tea from specialized stores. Thanks to our survey, we can say that Mariages Frères and Kusmi Tea are among the most famous teahouses in France.

Moreover, a study showed that for tea consumers price is not very important and that is why teahouses are making the most of it by offering high prices range.

 We can finally describe a French tea consumer as a women, drinking straight black tea during the afternoon, using a mug and a teabag, more and more incline to buy her tea in specialized teahouses.