There is a difference between reality and perception. Perception is faculty of perceiving, or apprehending by means of thesenses or of the mind; cognition; understanding. It can be influence by the brand image, packaging...
Those two perceptual maps show the reality and perception difference.  |
| Link between the real quality and the price |
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| Link between the quality perceived and the price |
Kusmi has a better perception than the reality, they did a really good job with the brand image and packaging so as comptoir richard. However Mariage frère has the same perception and reality.
The quality tests have been made by 60-million-consumer scientists.
http://www.60millions-mag.com/kiosque/mensuels/lessives_efficaces_ecolos_pas_cheres/30_thes_en_sachet_ils_ne_sont_pas_toujours_irreprochables
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